Here's how I tripled my website traffic by using social networking - and how you can do even better than that.
Hi, I'm jewelry artist Rena Klingenberg.
A few years ago I started exploring social networking on the Internet, to see if it could bring more traffic to my websites.
At first I just dabbled here and there on a few social websites, testing various strategies to see what brought me more visitors and what didn't.
I already had a fair amount of traffic before I started these experiments - but during the first six months of playing around with social networking, the traffic to my websites tripled. And it hasn't let up.
The latest and
most powerful online tool for promoting jewelry websites and blogs is
I highly recommend Rena's comprehensive guide to navigating the what's, do's and don'ts of social marketing for busy jewelry artisans who either don't have the time to do the research or the knowledge of where to begin.
Pearl, the Beading Gem
The Beading Gem's Journal
To Grow Your Jewelry Business,
You Have to Go
Where the People Are
Social websites are where everybody is online.
Over half of all Internet users spend more time on social websites than doing anything else online.
The social Web has an unprecedented power to attract people's attention and influence their buying decisions - and it continues to grow by leaps and bounds.
Studies show that people who use social networking sites also tend to be very active online shoppers - and that they buy more than twice as many jewelry and fashion items online as non-social-site users do.
Put Your Jewelry
Right in Front of
Your Most Likely Customers
In "Social Networking: Sell Your Jewelry Online" I'll guide you through a variety of ways you can put your jewelry right in front of the active online shoppers who love the kind of jewelry you create.
I'll show you how you can easily find your ideal potential customers on social websites, and build true friendships with them.
Then you can watch your online jewelry business grow - the Friendly way.
I'm a geek. I admit it. I've been involved with
computers since my first Apple II and a 300 baud modem.
I'm an artist, designer and writer, and I spend 4 to 6 hours a day on the web. I thought I ruled the web.
Imagine how shocked I was to read Rena's book and find out how much more I needed to know about marketing my work through social networking!
Step-by-step, Rena explains how to use the hot new social networking and marketing sites to promote you and your work.
If you buy only one book about online marketing, this should be it.
If you are a quilter, painter, photographer, or an artist or craftsperson working in any media, just substitute your medium for the word "jewelry" in the book and you'll have the perfect online marketing guide for you.
Connects You with the People
Who Want to Buy from You
People prefer to buy from the businesses (and people) they know and like.
So when you build genuine friendships online, jewelry sales will follow - especially when these friends are people who already love the kind of jewelry you make.
No matter where you sell your handmade jewelry online - on Artfire, Etsy, eBay, your blog, your own website, etc. - you have to drum up your own customers if you want to sell your jewelry.
And if you want to have more control over your own traffic and bring interested customers to your jewelry online, social websites are the "power tools" you should be using.
I take you through it step-by-step in this complete guide to selling more of your jewelry on the Internet - the social way.
It took me more than two solid years of studying, experimenting, trial and error to figure out all of the jewelry-specific social marketing tips and strategies that are in this book.
I've tested and honed these jewelry marketing strategies so that they really work.
And I've held no secrets back - "Social Networking: Sell Your Jewelry Online" is your complete success guide to selling your handmade jewelry online.
You can take a huge jump ahead, and bypass your own two-year learning curve - simply by reading this book and following my checklist that's included in it!
Rena, I have now read your new book "Social
Networking: Sell Your Jewelry Online" and regard
it as an outstanding
resource for anyone, like myself, who is trying to build up their
online jewellery business.
This is a BIG subject and if like me, you've not really got started on blogging or being involved in virtual communities, it's a largely unknown world and one where I didn't really know where or how to get into!
Having read your book the mystery has gone and I now feel pretty confident to go ahead and make new contacts and customers through this important medium.
What's more, you have explained to me, in very straight forward terms, not only what I need to be doing but exactly HOW to do it.
This book is a must for anyone who is struggling to "Be Found" on the internet by potential customers -as we've all discovered, no matter how lovely our products, how reasonably priced they are and how stunning our photos are, etc., unless we are found by our target market we ain't going to sell sell sell!
So read on and learn how to harness the power of social networking and see how it will bring the all important target customers right into your online shop.
This book really does demonstrate how, for almost no cost except our time, we can turn traditional marketing methods upside down and take control of our own destiny.
I really like the checklist at the end of the book which now has become part of my on-line marketing plan.
I would highly recommend this personal insight from Rena, and only wish that I'd had this knowledge 18 months ago when I launched my online business.
The Karma of Social Networking; Background: What are Social Media and Web 2.0?; Examples of Social Media Sites; What is Social Marketing?; What Makes Social Marketing Work?; Will Social Marketing Become Obsolete?; Why You Need to Be Involved; Luxury Consumers Use Social Websites; The Fringe Benefits of Social Marketing
The Key to Selling More Jewelry by Any Method; Social Marketing Goals; Jewelry Marketing Strategy: Serve a Specific Niche of Jewelry Customers; Basic Jewelry Niche Success Strategy; What If You Can't Define a Niche for Your Jewelry?; Examples of Jewelry Niche Markets; Where Should You Focus Your Social Marketing Efforts?; Smaller, Niche-Focused Social Networks; Larger, General-Interest Social Networks; The Two Facets of Social Marketing; Social Networking; Social Linking; It's Easy, Once You Know How; Does Social Marketing Take a Lot of Time?; The Jewelry Artist's Advantage
What is a Blog?; Your Jewelry Blog's RSS Feed; Jewelry Blogging Strategies for Social Marketing Success; Make Your Jewelry Blog Popular and Addictive; Power Tips for Using Photos in Your Jewelry Blog; The Importance of Blog Comments; The Power of Shared Blogging; More Ways to Grow Your Jewelry Blog's Audience . . . *plus several more secrets that I won't reveal here*
The Basic Features of Social Sites and How to Make the Most of Them; How to Set up a "Power Profile" on Social Websites; Profile Photo Power Tips; Another Reason to Create a Great Profile Page; The Best Way to Make Friends on Social Sites; The Friendly Way to Grow Your Jewelry Business; Power Networking Strategy for Social Sites; How to Keep Your Social Site Accounts from Getting Banned; Power Tips for Tagging; Cash in on Curiosity: A Quick Guide to Creating Teasers So Your Content "Gets the Click"; A Note About Google Search Engine Rankings . . . *plus several more secrets that I won't reveal here*
What is "The Conversation of Your Niche"?; Golden Rules of Online Social Networking; How to Get Maximum Views for Your Social Networking Activity; Strategies for Using Social Networking Websites; How to Find Social Networks in Your Niche; Strategies for Using Niche Forums; How to Find Forums in Your Niche; Your Forum Signature Link and Profile; What to Keep an Eye on in the Forums You Monitor . . . *plus several more strategies that I won't reveal here*
What is Social Linking?; Golden Rules of Social Linking; . . . *plus 5 social linking power strategies and websites I won't reveal here*; Summary - What You've Learned in This Book
"Social Networking: Sell Your Jewelry
Online" was one of the most informative guides
relating to internet marketing that I have ever read!
This book was extremely insightful and useful and I would suggest it to any jewelry artist who wants to know the many various secrets to marketing their work online!
Thanks a lot!
26-page bonus guide takes you through every step of operating a
successful jewelry business online.
This bonus guide covers in detail:
The Elements of a Successful Online Jewelry Business; Set Up an Online Storefront for Your Jewelry; Encourage Customers to Shop From You Online; My All-Time Best Selling Jewelry Item Online; Jewelry Website Features; Jewelry Images; On-Site Marketing; Checkout / Payment Options; Shipping and Delivery; Customer Service; Make Your Online Jewelry Business More Efficient; Storing Your Jewelry Inventory; Numbering Your Jewelry Inventory; Tips for Filling Jewelry Orders; and more.
master checklist distills the entire book into an
easy, step-by-step process - from setting up your online
jewelry business, through each step of your social marketing strategy.
It keeps you on track and serves as your social marketing business plan.
The checklist helps you see the big picture of your jewelry business, and lets you mark your progress along the way.
book has sparked a new reality to the possibilities and realms of
expanding my jewelry business to heights I had not even dreamt of.
It has taught me how much I need to learn with my lack of computer knowledge! From the very first day I stumbled across Rena's website - this book will answer that mystery and provide computer savvy individuals with even better answers - Rena has helped me start from a school desk beading table to a full sized studio.
From moonlight beaders to full scale jewelry operations, this book offers some very technical and industry competitive advice with a lot of giggles in between.
Stones in Harmony
This 161-page book is loaded with proven strategies, tips, and years of experience that you won't find anywhere else!
You can access "Social Networking: Sell Your Jewelry Online" for only $39 - about the same price you'd pay for a few strands of beads.
Even if all you do after reading this book is sell one or two extra pieces of jewelry online, you will get your money's worth.
But I'm certain the information in this book will do a lot more than that for you.
I think you'll be inspired by this guide - and that when you begin using these strategies to sell your jewelry online, you'll find it's the best $39 you've invested in your jewelry business this year.
1. Downloadable eBook (PDF File) - $39
Immediately after your purchase, you can download your ebook and start learning new success strategies, tips, and secrets within minutes.
This eBook is in the Adobe PDF file format. If your computer doesn't have the Adobe Reader software, you can easily install it for free.
The eBook version comes with a No-Questions-Asked Guarantee:
If you're not satisfied with this eBook, just email me within 8 weeks of your date of purchase - and I'll issue your 100% refund immediately.
Your eBook purchase is 100% safe and secure - and 100% risk-free.
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2. Printed, Spiral-Bound Book - $39 + shipping
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In the mainland U.S., you'll receive your book from LuLu in about 2 weeks (longer for shipping outside the U.S.).
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Oh my, Rena did it again!
I just finished my second reading of this book and I can only say this is THE Guide for Internet sellers - if you are a beginner on the web, you can use this book as the Bible of jewelry online marketing; if you are a seasoned seller, you will find hundreds of useful tips and wonderful new paths to expand your business online on the most efficient ways... and efficiency is a must when having an online business.
Rena is a true expert on the secrets of profitable and targeted online marketing. Her own websites and newsletters are a proof of internet marketing success at all levels, and if she has something to be praised about, it's her amazing generosity giving so much useful content for free.
If the content she gives for free is THAT good, you can't believe how good is the content of her books?
This is the second book from her I review and I only have good words to say from both.
I would like to point out that this is not cold, hard, shark marketing.
It is about building true relationships with true people, and Rena offers a wonderful insight on the making of those relationships, and how to make them profitable for all parts through mutual collaboration.
It is a fact that Internet is changing, and if you don't know yet what Web 2.0 is, you're in desperate need of this book or you'll be soon left behind and wondering where has all the traffic gone?
Well, they're making exactly the kind of Social Marketing Rena is talking about . . . and getting all the sales!
This book is primarily about excellence in Internet Marketing, and that is just what your dream customers are looking for.