The New Way to Bring
a Steady Stream of Customers
to Your Online Jewelry Business

Here's how I tripled my website traffic by using social networking - and how you can do even better than that.

Hello, I'm jewelry artist Rena Klingenberg.

A few years ago I started exploring social networking on the Internet, to see if it could bring more traffic to my websites.

At first I just dabbled here and there on a few social networking sites, testing various strategies to see what brought me more visitors and what didn't.

I already had a fair amount of traffic before I started these experiments - but during the first six months of playing around with social networking, the traffic and sales for my websites tripled.  And they haven't let up.

The latest and most powerful online tool for promoting jewelry websites and blogs is social networking. I highly recommend Rena's comprehensive guide to navigating the what's, do's and don'ts of social marketing for busy jewelry artisans who either don't have the time to do the research or the knowledge of where to begin.

Pearl, the Beading Gem The Beading Gem's Journal

When I saw the potential of social networking, I got serious about using social websites of all types to build a steady stream of interested visitors to my online business.

So I've spent the past couple of years learning everything I could about all kinds of social marketing - especially how to use it to promote a jewelry business online.

No matter what kind of online storefront you have for selling your jewelry - whether you sell via Etsy, eBay, your blog, your own website, etc. - you have to do your own marketing if you want to sell your jewelry online.

And if you want to have more control over your own traffic and bring interested customers to your online jewelry business, social websites are the "power tools" you need to be using.

I've found out which social sites really help you connect with your potential customers, and the simple but effective strategies for using them to build your online jewelry business.

I've laid it all out for you to follow, step-by-step, in my book, "Social Networking:  Sell Your Jewelry Online the New Way".

It's the complete guide to selling more of your jewelry on the Internet in this exciting new way.

Not Sure What
Social Networking Is?

Don't worry!  I explain social networking very simply at the beginning of this book - and then I show you exactly how to use it as a marketing tool for your online jewelry business.

I'm a geek. I admit it. I've been involved with computers since my first Apple II and a 300 baud modem. I'm an artist, designer and writer, and I spend 4 to 6 hours a day on the web. I thought I ruled the web. Imagine how shocked I was to read Rena's book and find out how much more I needed to know about marketing my work through social networking! Step-by-step, Rena explains how to use the hot new social networking and marketing sites to promote you and your work. If you buy only one book about online marketing, this should be it. If you are a quilter, painter, photographer, or an artist or craftsperson working in any media, just substitute your medium for the word "jewelry" in the book and you'll have the perfect online marketing guide for you.

Charlene Anderson Anderson-Shea, Inc.

Why You Need to Get Started
with Your Own Social Marketing
Right Now

Online social networking isn't going to go away.  It's only going to keep growing at an astronomical rate.

Already the main thing the majority of Internet users do now when they get on the Web is to participate in social websites in some way - and the overall traffic volume to social websites currently doubles every six months.

Social sites have an unprecedented power to attract people's attention and influence their buying decisions.

Studies show that people who use social networking sites also tend to be very active online shoppers - and that they buy more than twice as many jewelry and fashion items online as non-social-site users do.

In fact, a lot of people who could be your potential jewelry customers are busy social networking and shopping online right at this very moment - and more of them are joining the crowd every day.  It's a significant, rapidly growing load of traffic you don't want to miss out on.

If you know how to do it, you can easily connect with your ideal potential customers from this pool of networkers and shoppers.

Using social networking and social marketing techniques, you can put your jewelry right in front of active online shoppers who love the kind of jewelry you create.

You're very smart to be getting in on the ground floor and learning these marketing techniques right now.

In any business, the momentum always goes to the people who get a head start.  You'll have a huge advantage over other jewelry businesses, large and small, that start their own social marketing later.

Right now businesses everywhere are frantically working on their own social marketing strategies.  That's because these techniques really work, and no one wants to be left behind.

Many businesses are paying thousands of dollars to learn social marketing techniques, or rushing to hire specialists to do their social marketing for them.

But don't worry.

In this book you'll learn exactly which social websites to use, and how to do your own very effective social marketing for your jewelry business.

I also share a few secret strategies with you that those “specialists” don't know about.

Do You Want the Fastest, Easiest Road to
Social Networking Success
for Your Jewelry Business?

It took me more than two solid years of studying, experimenting, trial and error to figure out all of the jewelry-specific social marketing tips and strategies that are in this book.

But you can take a huge jump ahead and bypass your own two-year learning curve simply by reading this book and following my checklist that's included in it!

Rena, I have now read your new book "Social Networking:  Sell Your Jewelry Online the New Way" and regard it as an outstanding resource for anyone, like myself, who is trying to build up their online jewellery business. This is a BIG subject and if like me, you've not really got started on blogging or being involved in virtual communities, it's a largely unknown world and one where I didn't really know where or how to get into! Having read your book the mystery has gone and I now feel pretty confident to go ahead and make new contacts and customers through this important medium. What's more, you have explained to me, in very straight forward terms, not only what I need to be doing but exactly HOW to do it. This book is a must for anyone who is struggling to "Be Found" on the internet by potential customers -as we've all discovered, no matter how lovely our  products, how reasonably priced they are and how stunning our photos are, etc., unless we are found by our target market we ain't going to sell sell sell! So read on and learn how to harness the power of social networking and see how it will bring the all important target customers right into your online shop. This book really does demonstrate how, for almost no cost except our time, we can turn traditional marketing methods upside down and take control of our own destiny. I really like the checklist at the end of the book which now has become part of my on-line marketing plan. I would highly recommend this personal insight from Rena, and only wish that I'd had this knowledge 18 months ago when I launched my online business.

Dawn Woodward www.DawnWoodward.com

With social marketing, you can easily gain the attention of targeted groups of people who are very interested in your jewelry - and it costs you nothing but the time you invest in it.

This is a major shift in online marketing, and it's only beginning.

As the Web has become more social, it has created huge opportunities for building relationships with your chosen market.

In this book, you'll learn how to use the Internet's most powerful, fastest growing force - social websites - to grow a successful online jewelry business.

I've tested and honed these jewelry marketing strategies so that they really work.

And I've held no secrets back - "Social Networking:  Sell Your Jewelry Online the New Way" is your complete, 192-page, step-by-step success guide to selling your handcrafted jewelry online.

You don't have to re-invent the wheel and go through the same learning curve I did to figure out what really works. In this book I've already done it for you.  All you have to do is read the book and go through my step-by-step checklist.

In this Book You'll Discover:

• Where and how to set up your online jewelry business for success.
  
  
• How to create your own steady stream of interested jewelry customers for free - without having to pay for advertising, and without waiting for the search engines to send visitors to your online jewelry business.
  
  
• Exactly how to do your own social networking, step by step, to sell your jewelry online.  (My easy checklist guides you smoothly through each step.)
  
  
• The social marketing strategies I've developed specifically for jewelry businesses, that you won't find anywhere else.
  
  
• Some very successful social networking tips of my own, that no one else is using.
  
  
• The most effective places to do your social marketing online - and the places where you shouldn't waste your time.
  
  
• The business-killing social networking mistakes that you absolutely want to avoid.
  
  
• Exactly who your target market is for your jewelry, and where to find them online.
  
  
• How to put your jewelry directly in front of the people who are the most likely to buy it online.
  
  
• What my all-time best-selling item from my jewelry website was (it wasn't what I expected!) - and the lessons it taught me.
  
  
• The "must-do" tips that ensure your social marketing success.
  
  
• The powerful two-part strategy that turns social networking into social marketing - without having to do any "marketing".
  
  
• The secrets of getting more jewelry customers with less effort.
  
  
• Where and how to build links leading to your online jewelry business – so your intended jewelry customers will follow these links like a trail of breadcrumbs.
  
  
• How to create permanent, natural jewelry traffic sources – bringing you more of the visitors who are most likely to become your customers.
  
  
• How to use social networking sites to build relationships with your ideal customers.
  
  
• The best free tools and websites for jewelry business social marketing.
  
  
• . . . and much more.

If you use the strategies you'll learn in this book, you won't have to worry about competition from other jewelry artists.

You'll be in control of your own flow of customers to your online jewelry business.

"Social Networking:  Sell Your Jewelry Online the New Way" was one of the most informative guides relating to internet marketing that I have ever read! This book was extremely insightful and useful and I would suggest it to any jewelry artist who wants to know the many various secrets to marketing their work online! Thanks a lot!

Beth Millner www.BethMillner.com

Table of Contents from This Book: INTRODUCTION:  The Jewelry Artist's Guide to Social Marketing Your Invitation to Social Marketing; Do You Have to Use All of the Tips and Strategies in This Book?; Background: What are Social Media and Web 2.0?; Examples of Social Media Sites; What is Social Marketing?; Does Social Marketing Really Work?; What Makes Social Marketing Work?; Will Social Marketing Become Obsolete?; Why You Need to Get Started Now; Luxury Consumers Use Social Websites; The Fringe Benefits of Social Marketing CHAPTER 1:  The Easiest Way to Sell More Jewelry Online The Key to Selling More Jewelry by Any Method; Social Marketing Goals; Jewelry Marketing Strategy: Serve a Specific Niche of Jewelry Customers; Basic Jewelry Niche Success Strategy; What If You Can't Define a Niche for Your Jewelry?; Examples of Jewelry Niche Markets; Where Should You Focus Your Social Marketing Efforts?; What if You're Already Using MySpace or Another Big Social Network?; The Two Facets of Social Marketing; Social Networking; Social Linking; What's the Catch?; Does Social Marketing Take a Lot of Time?; The Jewelry Artist's Advantage CHAPTER 2:  Turn Your Jewelry Blog into an Important Social Marketing Tool What is a Blog?; Your Jewelry Blog's RSS Feed; Jewelry Blogging Strategies for Social Marketing Success; Make Your Jewelry Blog Popular and Addictive; Power Tips for Using Photos in Your Jewelry Blog; The Importance of Blog Comments; The Power of Shared Blogging; More Ways to Grow Your Jewelry Blog's Audience. . . *plus several more secrets that I won't reveal here* CHAPTER 3:  Get Set Up for Your Social Marketing Success The Basic Features of Social Sites and How to Make the Most of Them; How to Set up a “Power Profile” on Social Websites; Profile Photo Power Tips; Another Reason to Create a Great Profile Page; The Best Way to Make “Friends” on Social Sites; The Friendly Way to Grow Your Jewelry Business; Power Networking Strategy for Social Sites; How to Keep Your Social Site Accounts from Getting Banned; Strategies for Tagging; The Other Value of Tags; Power Tips for Tagging; Cash in on Curiosity: A Quick Guide to Creating Teasers So Your Content “Gets the Click”; A Note About Google Search Engine Rankings; Tracking the Results of Your Social Marketing Efforts. . . *plus several more secrets that I won't reveal here* CHAPTER 4:  Social Networking - Participate in the Online Conversation of Your Niche What is “The Conversation of Your Niche”?; Golden Rules of Online Social Networking; How to Get Maximum Views for Your Social Networking Activity; Strategies for Using Social Networking Websites; How to Find Social Networks in Your Niche; Strategies for Using Niche Forums; How to Find Forums in Your Niche; Your Forum Signature Link and Profile; What to Keep an Eye on in the Forums You Monitor. . . *plus several more secrets that I won't reveal here* CHAPTER 5:  A Jewelry Artist's Guide to Social Linking What is Social Linking?; Golden Rules of Social Linking; Social Linking Power Strategy #1: “Social Bookmarking”; Recommended Social Bookmarking Strategy; Networking on Social Bookmarking Sites; Tips for Getting More Traffic from Social Bookmarking Sites; How to Find Social Bookmarking Sites; *a powerfully effective type of social site I won't reveal here*; Secrets of Getting Traffic from StumbleUpon; How to Use Social Shopping Sites for Social Marketing; Social Linking Power Strategy #2: “Satellite Content”; How to Create Powerful Satellite Content; Secrets of Getting Traffic from Squidoo. . . *plus several other powerful websites, tools, and secret strategies that I won't reveal here*

This book has sparked a new reality to the possibilities and realms of expanding my jewelry business to heights I had not even dreamt of. It has taught me how much I need to learn with my lack of computer knowledge!  From the very first day I stumbled across Rena's website - this book will answer that mystery and provide computer savvy individuals with even better answers - Rena has helped me start from a school desk beading table to a full sized studio. From moonlight beaders to full scale jewelry operations, this book offers some very technical and industry competitive advice with a lot of giggles in between.

Elizabeth Stones in Harmony

This 192-page book is loaded with proven strategies, tips, and years of experience that you won't find anywhere else!

You can access "Social Networking:  Sell Your Jewelry Online the New Way" for only $39 - about the same price you'd pay for a few strands of beads.

Even if all you do after reading this book is sell one or two extra pieces of jewelry online, you will get your money's worth.

But I'm certain the information in this book will do a lot more than that for you.

I think you'll be inspired by this guide - and that when you begin using these strategies to sell your jewelry online, you'll find it's the best $39 you've invested in your jewelry business this year.

Buy Now -
Choose eBook or Printed Book:

1. Downloadable eBook (PDF File) - $39

Immediately after your purchase, you can download your ebook and start learning new success strategies, tips, and secrets within minutes.

This eBook is in the Adobe PDF file format. If your computer doesn't have the Adobe Reader software, you can easily install it for free.

The eBook version comes with a No-Questions-Asked Guarantee:  If you're not satisfied with this eBook, just email me within 60 days of your date of purchase - and I'll issue your 100% refund immediately.

Your eBook purchase is 100% safe and secure - and 100% risk-free.

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Order your printed book from LuLu.com.  LuLu will print your book within 5 business days of your order, and then mail it directly to you.

I chose LuLu as my printer because of the high quality of their printing, binding, and packaging.

In the mainland U.S., you'll receive your book from LuLu in about 2 weeks (longer for shipping outside the U.S.).

LuLu will also add a shipping fee to mail your book to you.  Please note that LuLu offers NO refunds on the printed book.

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Social Networking: Sell Your Jewelry Online the New Way